There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.

However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the site? Was the layout easy to understand or confusing? Was navigating the website easy and did they find the information they wanted?

A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was it because they didn’t like what the product or service were or was it that they couldn’t find what it was that they wanted?

Using web based surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitor is straight from the horse’s mouth, no longer is there the need to guess, simply ask each visitor how they found the site and if they were able to find what they were looking for.

With an online survey webmasters can find out:-

• How often do people visit the website?
• How did they arrive at the website?
• Are they interested in the website for business or pleasure reasons?
• Was the information they were looking for found on the website?
• How easy did they find navigating the website?
• Would they recommend the website to their friends and/or colleagues?

A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve the website.

An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. To make sure that the questions do not become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

In the not too distant past, the Google Adsense program was the darling of the Internet Marketing World. Newbies jumped on board the Adsense bandwagon thinking they could make money fast and be holding up large checks like Shoemoney. Then, after a few weeks getting just a few cents for their clicks, they then become discouraged and screamed to anyone who would read their rants that Adsense doesn’t work.

The fact is, there are still many of us who are bringing home damn good cash with Google Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make money online. Try these Pro tips that will help increase your payday from Google.

For starters, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make bank with Google Adsense.

For the Google Adsense program to show your visitors the highest paying ads, your site has to be very targeted to a keyword. Think about this for a minute, if you have blog post on a site discussing everything from how green the grass is today to how sloppy your kids teacher dressed, Adsense isn’t going to give you the high paying keywords. Plus, the ones you do get probably will not be targeted to your audience because the Adsense bot is having difficulty trying to make a decision as to what your blog is about.

Okay listen closely. Let’s say your website is about Chicken Wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. If an advertiser is paying $2.00 per click to advertise their Chicken Wing product, your site will get that high paying ad. Plus, when you have visitors to your site, they’re going to click on those Adsense ads if they want more information about chicken wings.

Another funny statement is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just browsing the Internet while they should be working. There’s an old saying in Internet Marketing that goes like this. Readers don’t click ads and Clickers don’t read!

Search Engine traffic is what drives Adsense clicks. If your website is niche focused and you have your site ranking well for its keywords, then when search engine traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They are there to find information and they will click ads!

Another proven tactic is to have some vague or long drawn out post. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. You don’t want to solve their problems, you want them to see an ad that they believe will solve their problem so they will click on it!

That’s it for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Don’t try to cover many niches with your website because you’ll end up with those five cent clicks!